Oyster Story

Storyline

In the beginning, there was the Oyster. Rolex’s first waterproof wristwatch, the blueprint for a century of watchmaking innovation. A watch that symbolizes modernity and accompanies human achievement. One hundred years after its creation, the Oyster continues its perpetual revolution. A reliable, robust and practical object, the Oyster has spent a century on the wrists of those facing the toughest conditions. A century that saw the Oyster evolve into a family of watches that are now considered definitive benchmarks.